Publicação
Strategic revenue diversification at APPACDM Porto: “how can cantinho leverage the tourism market to expand its social impact and ensure ongoing sustainability for appacdm Porto?”
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Pita, Miguel | |
| dc.contributor.author | Diogo, Ana Rita Bento Negrão | |
| dc.date.accessioned | 2026-03-10T10:41:56Z | |
| dc.date.available | 2026-03-10T10:41:56Z | |
| dc.date.issued | 2025-01-29 | |
| dc.date.submitted | 2025-01-29 | |
| dc.description.abstract | This Work Project analyses APPACDM Porto’s strategic development, focusing on enhancing financial sustainability, while maintaining its social mission of supporting individuals with intellectual and development disabilities. It examines two key revenue-generating units: CeRBE (a rehabilitation center) and Cantinho (a social store). For CeRBE, recommendations include expanding into non-IDD segments, optimizing their room utilization and market positioning. For Cantinho, the proposal focusses on operational improvements, structured marketing initiatives, and tourism market expansion. The analysis concludes that these strategies could reduce subsidy dependency by 29% while strengthening social impact, providing a roadmap for sustainable growth, and enhanced financial resilience. | eng |
| dc.identifier.tid | 204131618 | |
| dc.identifier.uri | http://hdl.handle.net/10362/201182 | |
| dc.language.iso | eng | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Non-profit organization | |
| dc.subject | Mental disabilities | |
| dc.subject | Impact assessment | |
| dc.subject | Organizational effectiveness | |
| dc.subject | Social mission | |
| dc.subject | Subsidy dependency | |
| dc.subject | Healthcare and therapy services | |
| dc.subject | Client acquisition | |
| dc.subject | Financial sustainability | |
| dc.subject | Digital transformation | |
| dc.subject | Brand development | |
| dc.subject | Market positioning | |
| dc.subject | Corporate social responsibility | |
| dc.subject | Operational efficiency | |
| dc.subject | Corporate partnerships | |
| dc.subject | Tourism sector | |
| dc.subject | Product development | |
| dc.title | Strategic revenue diversification at APPACDM Porto: “how can cantinho leverage the tourism market to expand its social impact and ensure ongoing sustainability for appacdm Porto?” | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Finance from the Nova School of Business and Economics |