Publicação
The effect of the competition in the telecom market on football broadcasting revenues
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Brinca, Pedro | |
| dc.contributor.author | Rosa, Francisco | |
| dc.date.accessioned | 2023-12-14T09:41:05Z | |
| dc.date.available | 2023-12-14T09:41:05Z | |
| dc.date.issued | 2022-12-16 | |
| dc.date.submitted | 2022-12-16 | |
| dc.description.abstract | The aim of this work project is to study the impact, in Portugal, of collective bargaining on the football broadcasting revenues received by clubs. Due to technology, streaming TV/online video business model, and Pay-high TV penetration, OTT football viewing may alter the competitive dynamics of the broadcast industry and clubs' income. However, Sport TV, the only premium sports channel with I League broadcast rights, is owned by the leading operators, preventing new players from entering the market. According to the qualitative research, competitive equilibrium is the most important factor in football's attraction, although the quality of football must be improved. Consumers also favor TV over other channels (smartphones, tablets, PC). Despite this, Portuguese customers are eager to watch football matches through an OTT model. Additionally, piracy is a key concern which harms the broadcasting business and clubs' finances. There is no assurance that adopting a collective bargaining model will promote competition, although adopting a centralized model would undoubtedly have a negative financial effect on several clubs in the Portuguese League (mostly the top three). This negative influence would certainly be detrimental to the overall performance of Portuguese teams in international events, causing the Portuguese football association's international coefficient to decrease. | pt_PT |
| dc.identifier.tid | 203316550 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/161258 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Football | pt_PT |
| dc.subject | Competition | pt_PT |
| dc.subject | Portuguese league | pt_PT |
| dc.subject | Strategy | pt_PT |
| dc.subject | Telecom market | pt_PT |
| dc.subject | Collective bargaining | pt_PT |
| dc.subject | OTT Model | pt_PT |
| dc.subject | Broadcasting revenues | pt_PT |
| dc.subject | Illegal access | pt_PT |
| dc.title | The effect of the competition in the telecom market on football broadcasting revenues | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management and Finance from the Nova School of Business and Economics | pt_PT |