Publicação
Behavioral interventions in ESG investing: the impact of visual nudging and reflective questioning in a neobroker-based experiment – experimental design
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Queiró, Francisco | |
| dc.contributor.author | Suder, Jana | |
| dc.date.accessioned | 2026-05-04T09:16:06Z | |
| dc.date.available | 2026-05-04T09:16:06Z | |
| dc.date.issued | 2026-01-20 | |
| dc.date.submitted | 2025-12-17 | |
| dc.description.abstract | This thesis examines how behavioral interventions influence ESG investing in a neobroker environment. In an online experiment (n = 252), participants allocated €1,000 across ESG and non-ESG funds. A visual nudge increased ESG allocations by 6.8 percentage points but did not reach statistical significance in the primary baseline model, whereas a reflective question testing the Question-Behavior Effect significantly increased allocations by 9.4 percentage points. Psychological measures show that the reflective question increased both ESG importance and salience during decision-making. These findings indicate that simple, low-cost interface interventions, especially reflective questioning, can meaningfully shift retail investors’ ESG investment choices. | eng |
| dc.identifier.tid | 204239079 | |
| dc.identifier.uri | http://hdl.handle.net/10362/202765 | |
| dc.language.iso | eng | |
| dc.relation | UID/00124/2025 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Behavioral finance | |
| dc.subject | Behavioral intervention | |
| dc.subject | Digital nudging | |
| dc.subject | ESG investing | |
| dc.subject | Neobroker | |
| dc.subject | Question-behavior effect (QBE) | |
| dc.subject | Retail investing | |
| dc.subject | Sustainable finance | |
| dc.title | Behavioral interventions in ESG investing: the impact of visual nudging and reflective questioning in a neobroker-based experiment – experimental design | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics |