Publicação
Marketing plan for Semear program - expanding the B2c market segment at Semear na mercearia
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Lages, Carmen | |
| dc.contributor.author | Lóio, Catarina Lopes Dias | |
| dc.date.accessioned | 2022-02-07T16:22:41Z | |
| dc.date.available | 2022-02-07T16:22:41Z | |
| dc.date.issued | 2021-01-13 | |
| dc.date.submitted | 2021-01-04 | |
| dc.description.abstract | This work project consisted of developing a Marketing Plan for SEMEAR, a program of a social organization with the mission to help the full integration of people with Intellectual and Development al Disabilities (IDD) in society. The group focused on the role of SEMEAR na Mercearia business unit to help improve SEMEAR’s over all performance and, for that purpose, conducted a strategic diagnosis and analyzed the market and consumers of artisan al products. Three strategic initiatives were suggested, each one with three tactics, presented as recommendations to SEMEAR, focusing on fighting seasonality and increasing the financial stability all year long (a key step towards financial self-sustainability) and on increasing brand awareness with the ultimate goal of promoting the inclusion of disabled people in our society. | pt_PT |
| dc.identifier.tid | 202766071 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/132404 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Marketing plan | pt_PT |
| dc.subject | Semear | pt_PT |
| dc.subject | Hybrid organization | pt_PT |
| dc.subject | Social organization | pt_PT |
| dc.subject | Social-mission driven | pt_PT |
| dc.subject | People with intellectual and developmental disabilities | pt_PT |
| dc.subject | Artisanal gourmet products | pt_PT |
| dc.title | Marketing plan for Semear program - expanding the B2c market segment at Semear na mercearia | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Double Degree in Management and International Business from the NOVA – School of Business and Economics and Maastricht University Faculty of Economics and Business Administration | pt_PT |
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