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Publicação
Fuzzy front-end of entrepreneurship: developing a business idea selection framework
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.77 MB | Adobe PDF | |||
| 1.77 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
With an emerging and steady growing “startup industry” there is also an increasing amount of people collecting several business ideas aiming to become an entrepreneur. As founding can be a big step especially in professional life and is mostly connected with an investment of time and money, an upfront evaluation of one’s business ideas is crucial. Therefore, the purpose of this work is to develop a framework in order to support the evaluation of several business ideas in order to select the one to pursue.
Descrição
A work project, presented as part of the requirements for the a word of a Master Degree in Management from the NOVA - School of Business and Economics
Palavras-chave
Entrepreneurship Startup Business idea evaluation