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A new behavioral change model to accelerate individual climate action
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Resumo(s)
The majority of individual sin the European Union is a ware of climate-change, but little is done. The green house gas emissions are hitting record highs every year despite high public awareness. This paper starts by examining the drivers of individual climate action through out literature. The first part is combining behavioral change and communication models with individual interviews to build a new model to accelerate individual climate- action. The second part is assessing the individual drivers in-depth through a survey to build a clustering model. The two parts are combined by building a final model and introducing a digital-solution to accelerate climate-action. The findings and practical solution are building guidance for organizations, governments and entrepreneurship to accelerate individual climate-action.
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Palavras-chave
Individual and group behavioural change Climate change Sustainable entrepreneurship Behavioral change Intention-behavior gap Sustainable consumer behavior Behavioural change Climate action Behavioral intervention