Publicação
Consulting project for the Brisa´s marketing department: strategic recommendations to capture the senior segment in the mobility industry
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Casquinho, Constança | |
| dc.contributor.author | Gonçalves, Ana Leonor | |
| dc.contributor.author | Lacerda, Frederico | |
| dc.contributor.author | Andrade, Inês | |
| dc.contributor.author | Alves, Maria | |
| dc.date.accessioned | 2019-05-15T15:42:52Z | |
| dc.date.available | 2022-06-01T00:31:10Z | |
| dc.date.issued | 2019-01-21 | |
| dc.identifier.tid | 202224295 | pt_PT |
| dc.identifier.tid | 202226620 | |
| dc.identifier.tid | 202224651 | |
| dc.identifier.tid | 202224953 | |
| dc.identifier.uri | http://hdl.handle.net/10362/69727 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Consultancy | pt_PT |
| dc.subject | Mobility | pt_PT |
| dc.subject | Senior | pt_PT |
| dc.subject | Silver | pt_PT |
| dc.subject | Market | pt_PT |
| dc.subject | Grey | pt_PT |
| dc.subject | Market | pt_PT |
| dc.subject | Automotive | pt_PT |
| dc.subject | Industry | pt_PT |
| dc.subject | Brisa | pt_PT |
| dc.title | Consulting project for the Brisa´s marketing department: strategic recommendations to capture the senior segment in the mobility industry | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |