Publicação
Private equity challenge - perion capital structure
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Santos, Diogo Chalbert | |
| dc.contributor.author | Lobo, Tiago | |
| dc.date.accessioned | 2026-06-19T10:42:14Z | |
| dc.date.available | 2026-06-19T10:42:14Z | |
| dc.date.issued | 2024-01-19 | |
| dc.date.submitted | 2023-12-20 | |
| dc.description.abstract | The dissertation details the acquisition proposal of Perion Network Ltd., an Israeli ad-tech company. Perion's core strength lies in its Intelligent Hub technology, connecting digital advertising's supply and demand, with a significant revenue concentration in North America. The company's strategy encompasses ad search, social media, and display/video advertising, partnering with major players like Microsoft. Perion's technological innovation, market leadership, and successful mergers position it attractively for investment. The investment opportunity offers private equity firms access to the expanding digital advertising sector, leveraging Perion's strengths for growth and innovation-driven returns. The presentation includes detailed individual analyses focusing on crucial aspects such as the Capital Structure of Perion Network Ltd., comprehensive Financial Modelling, and in-depth Valuation and Analysis. These segments provide a thorough understanding of the company's financial dynamics, essential for evaluating its investment potential and strategic value in the private equity context. | eng |
| dc.identifier.tid | 203603656 | |
| dc.identifier.uri | http://hdl.handle.net/10362/203891 | |
| dc.language.iso | eng | |
| dc.relation | UID/ECO/00124/2013 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Private equity challenge | |
| dc.subject | Perion network | |
| dc.subject | Valuation | |
| dc.subject | Investment thesis | |
| dc.title | Private equity challenge - perion capital structure | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Finance from the Nova School of Business and Economics |