Publicação
Investigating the effect of warmth and competence of service providers on consumer´s prosocial behaviour during covid 19
| dc.contributor.advisor | Pinto, Diego Costa | |
| dc.contributor.advisor | Wagner, Rafael Luis | |
| dc.contributor.author | Omosele, Ayodele | |
| dc.date.accessioned | 2023-03-03T12:29:32Z | |
| dc.date.available | 2023-03-03T12:29:32Z | |
| dc.date.issued | 2023-01-26 | |
| dc.description | Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence | pt_PT |
| dc.description.abstract | The COVID-19 pandemic represents a massive global crisis on multi-lateral levels, with the disruption and change in the habitual behaviour of individuals. It becomes imperative to understand how consumer’s respond to behaviour and how these responses help cater to the problems that has come with the pandemic. Therefore this study aims to investigate the effects of the warmth and competence of service providers on consumer’s pro-social behaviour during COVID-19. Using primary data obtained through the distribution of a structured questionnaire that focuses on the study aim and objectives, the study analyses the data using statistical packages to determine whether to either accept or reject the hypothesis based on the outcome of the analysis. The outcome of the analysis will inform the recommendations and conclusions. This study concluded by discussing the implications for the propounded theory, managerial implications, the research implications, the research limitations, and future research suggestions. | pt_PT |
| dc.identifier.tid | 203240715 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/149948 | |
| dc.language.iso | eng | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.subject | Prosocial behavior | pt_PT |
| dc.subject | Service Provider | pt_PT |
| dc.subject | Consumers | pt_PT |
| dc.subject | Warmth | pt_PT |
| dc.subject | Competence | pt_PT |
| dc.subject | SDG 1 - No poverty | pt_PT |
| dc.subject | SDG 2 - Zero hunger | pt_PT |
| dc.subject | SDG 9 - Industry, innovation and infrastructure | pt_PT |
| dc.title | Investigating the effect of warmth and competence of service providers on consumer´s prosocial behaviour during covid 19 | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Marketing Analítico, especialização em Inteligência de Marketing | pt_PT |