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Investigating the effect of warmth and competence of service providers on consumer´s prosocial behaviour during covid 19
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Autores
Orientador(es)
Resumo(s)
The COVID-19 pandemic represents a massive global crisis on multi-lateral levels, with the
disruption and change in the habitual behaviour of individuals. It becomes imperative to
understand how consumer’s respond to behaviour and how these responses help cater to the
problems that has come with the pandemic. Therefore this study aims to investigate the
effects of the warmth and competence of service providers on consumer’s pro-social
behaviour during COVID-19. Using primary data obtained through the distribution of a
structured questionnaire that focuses on the study aim and objectives, the study analyses the
data using statistical packages to determine whether to either accept or reject the hypothesis
based on the outcome of the analysis. The outcome of the analysis will inform the
recommendations and conclusions. This study concluded by discussing the implications for
the propounded theory, managerial implications, the research implications, the research
limitations, and future research suggestions.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
Palavras-chave
Prosocial behavior Service Provider Consumers Warmth Competence SDG 1 - No poverty SDG 2 - Zero hunger SDG 9 - Industry, innovation and infrastructure