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Developing Bpi's university ecosystem: the banking sector and its University segment

2024-01-12Dissertação de mestrado Acesso embargado
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authorProfile.emailfranciscoalvesdebrito01@gmail.com
datacite.subject.fosCiências Sociais::Economia e Gestão
dc.contributor.advisorRebelo, Carla
dc.contributor.authorBrito, Francisco
dc.date.accessioned2026-06-26T10:14:02Z
dc.date.available2026-06-26T10:14:02Z
dc.date.issued2024-01-12
dc.date.submitted2024-01-12
dc.description.abstractThe current project concerns on developing a college student ecosystem for BPI (Banco Português de Investimento). The goal of this Work Project is to assist BPI understanding the customer journey of a college student, identifying their needs and pain points, including both financial and non-financial aspects. An analysis of the industry, as well as the current product offering of BPI and its main competitors was led to allow the formulation of hypothesis, subsequently confirmed based on a quantitative and qualitative analysis. By integrating four products, the outcome is an application designed to support university students throughout their academic journey.eng
dc.identifier.tid203901363
dc.identifier.urihttp://hdl.handle.net/10362/204095
dc.language.isoeng
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectBanking
dc.subjectPESTEl
dc.subjectAnalysis
dc.subjectCollege student
dc.subjectCustomer journey
dc.subjectGeneration-Z
dc.subjectMinimum viable product
dc.subjectPersonas
dc.subjectProduct development
dc.subjectUser experience design
dc.subjectUser interface design
dc.titleDeveloping Bpi's university ecosystem: the banking sector and its University segmenteng
dc.typemaster thesis
dspace.entity.typePublication
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Finance from the Nova School of Business and Economics

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NSBE - MA Dissertations