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Bringing a small software company into the international market – Selecting an entry form
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Resumo(s)
A small Portuguese software firm is the subject of this Integrative Work Project (IWP), which aims at analyzing an organization’s internal and external challenges in order to identify a competitive weakness and to develop a proposal to overcome it. An implementation plan considering money, men, minute and materials is also discussed.
The business issue at study is the definition of appropriate entry modes in a foreign market like Brazil. Established internationalization models such as the Uppsala Model and the Network Model were referred as guidelines for the proposal developed for this small software firms. In greater detail, the problems surrounding an expansion process are approached. It is discussed why none of the six legal entry modes is suggested and why exporting is the
appropriate internationalization door to open. Dealing with lack of reputation, lack of scale and the sales force strategy that can leverage the company’s strongest resources are all subjects under the scope of this work project.
Descrição
A Work Project presented as part of the requirements for the Award of a Masters Degree in Management from Faculdade de Economia da Universidade Nova de Lisboa