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Designing a sports platform for RTP, to increase sports´ content offer - providing a wide and diversified offer through on demand and live content
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| 32.01 MB | Adobe PDF |
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The project focuses on RTP ́s sports offer with the purpose of under standing how can the company increase the content offer, by developing a digital sports platform. In order to reach this goal, several analyses were performed, addressing the external and internal environment, by identifying the opportunities and threats of media and sports industries and pointing the strengths and weaknesses of RTP. In order to answer the over riding question, five major recommendations were developed regarding product, placement, promotion, and people.
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RTP Sports broadcasting Public service media Interactivity Product Promotion Organizational structure