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Business in practice: analysis of proxima motors' electrification process and personal reflection on team dynamics
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| 1.38 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This work examines the transformation of a fictional automotive company, focusing on its strategic shift towards a fully electric fleet in a rapidly evolving industry with core values of innovation and sustainability. Through the use of a business simulation developed by
Industry Masters®, the study explores key aspects such as strategy development, innovation management, and financial performance. It also reflects on personal leadership growth and team dynamics, highlighting the importance of decision making, emotional intelligence, and adaptability in high-pressure environments.
Descrição
Palavras-chave
Business simulation Develop a business strategy Team dynamics Automotive industry Electric vehicles Sustainability and ESG Personal reflection Decision-making Innovation