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The importance of communication, trust and commitment in the success of B2B long-term relationships
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| 15.86 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
In a period characterized by great competition, fast changes and the death of the weak, the principal and current goal of most companies is to be the best.
However, to be the best and to survive in this reality, they need the others to communicate with them, they need to communicate well with the others, they need to trust and to be trusted and, need to commit and have the others committed to them.
The study aims at investigating a possible set of characteristics that connected are essential to the success of business relationships.
Descrição
A Work Project, presented as part as the requirements for the Award of a Masters Degree in Management from the Nova School in Business and Economics
Palavras-chave
Communication Trust Commitment Manufacturer-Distributor Relationships