Publicação
The strategic challenges of under armour in 2021 with an analysis of the firm in the sports footwear market
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Costa, Luís Almeida | |
| dc.contributor.author | Oliveira, Mariana Costa | |
| dc.date.accessioned | 2022-06-14T15:31:46Z | |
| dc.date.available | 2022-06-14T15:31:46Z | |
| dc.date.issued | 2022-01-25 | |
| dc.date.submitted | 2021-12-17 | |
| dc.description.abstract | This work project describes Under Armour’s efforts to create and sustain superior value in the global sportswear market. It is intended to be used in masters and executive education Strategy courses. Following the guideline of the field lab, a case study about the market situation and the firm is presented. We proceed with a literature review to discuss theoretical concepts. This is followed by ananalys is, where the theory is applied to the case of Under Armour. A focus will be placed on the company’s footwear segment. Exclusively secondary sources were used. | pt_PT |
| dc.identifier.tid | 202998207 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/139942 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Strategy | pt_PT |
| dc.subject | Sustainable competitive advantage | pt_PT |
| dc.subject | Footwear | pt_PT |
| dc.subject | Sports apparel and footwear industry | pt_PT |
| dc.subject | Under armour | pt_PT |
| dc.subject | Disruptive strategies for value creation | pt_PT |
| dc.subject | Connected fitness | pt_PT |
| dc.title | The strategic challenges of under armour in 2021 with an analysis of the firm in the sports footwear market | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
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