Publicação
A marketing plan for Lightning Bolt
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Agante, Luísa | |
| dc.contributor.author | Silveira, Filipa Borges | |
| dc.date.accessioned | 2016-05-25T12:54:38Z | |
| dc.date.available | 2016-05-25T12:54:38Z | |
| dc.date.issued | 2013-01 | |
| dc.date.submitted | 2013-01 | |
| dc.description.abstract | This project had as main goal to improve the perception of male surfers about the surf brand Lightning Bolt. It was proposed the creation of a collection of wetsuits as well as the “A Pure Source” Project to show the commitment of the brand with the surf community. To promote both several promotional activities are suggested such as the use of magazines, radio, banners and social media. To complement the distribution chain of the brand, a concept store and a mobile store are also recommended. With this project the brand will be able to double the number of current surfers that buy the brand in a profitable and effective way. The project is expected to generate a net profit of 91,294€ in year 1. | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/17572 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Lightning Bolt | pt_PT |
| dc.subject | Surf | pt_PT |
| dc.subject | Surf apparel industry | pt_PT |
| dc.title | A marketing plan for Lightning Bolt | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |