Publicação
The internationalization plan of incompol: in-depth analysis of Germany
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Gomes, Emanuel | |
| dc.contributor.author | Raposo, Marta Sofia Marques | |
| dc.date.accessioned | 2024-09-16T12:11:43Z | |
| dc.date.embargo | 2027-01-23 | |
| dc.date.issued | 2023-01-23 | |
| dc.date.submitted | 2023-01-23 | |
| dc.description.abstract | Incompol is a Portuguese metal stamping company that supplies, mainly, the automotive and household appliances industries. This appraisal comprehends an internationalization plan, aiming to determine the most viable country for Incompol’s expansion. In order to do so, an overview of the firm and its industries will be done, as well as a country clustering and ranking analysis. After performing an analysis of five potential expansion countries, France was the chosen target market. Finally, a marketing plan was conceived, and a financial forecast was performed to assess the feasibility of the advanced French internationalization. | pt_PT |
| dc.identifier.tid | 203517482 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/171839 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Internationalization | pt_PT |
| dc.subject | Incompol | pt_PT |
| dc.subject | Metal stamping | pt_PT |
| dc.subject | Household appliances Industry | pt_PT |
| dc.subject | Automotive industry | pt_PT |
| dc.subject | Germany | pt_PT |
| dc.subject | International market selection | pt_PT |
| dc.subject | Ranking analysis | pt_PT |
| dc.subject | Cluster analysis | pt_PT |
| dc.subject | Export | pt_PT |
| dc.title | The internationalization plan of incompol: in-depth analysis of Germany | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |