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How to achieve a breakthrough with Pestana Collection Hotels?: Building brand identity, service & service offerings for Pestana collection hotels
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| 4.36 MB | Adobe PDF |
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This thesis examines the competitive positioning of Pestana Collection Hotels, analyzing market trends, consumer behavior, and strategic challenges. It explores brand perception, customer decision factors, and industry dynamics, offering insights into Pestana’s differentiation strategies. Findings highlight opportunities for growth, innovation, and customer engagement in the evolving luxury hospitality landscape. Moreover, this study also explores the brand identity, brand elements and service offerings of Pestana Collection Hotels, by applying theoretical frameworks. Additionally, it proposes a service roadmap to enhance guest experiences, ensuring brand consistency and differentiation in an increasingly competitive market.
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Brand growth Brand positioning Brand visibility Communication strategy Customer loyalty Hospitality industry Luxury marketing Marketing plan Marketing strategy PPestana collection hotelsls Upper-upscale hotels Brand identity Differentiation Identity prism Brand elements Service Service offerings Brand equity Core product Supplementary services