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Internationalization project of salivitae - an in-depth market analysis of Italy

2024-01-24Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorGomes, Emanuel
dc.contributor.advisorZhou, Yueling
dc.contributor.authorJohn, Lukas
dc.date.accessioned2024-11-20T09:27:54Z
dc.date.available2024-11-20T09:27:54Z
dc.date.issued2024-01-24
dc.date.submitted2023-12-15
dc.description.abstractThis thesis conceptualizes an internationalization strategy for Salivitae, which produces and sells Salicornia. Using primary and secondary data, Salivitae’s current situation in Portugal is analysed. Through combining clustering and ranking methods, the five markets with the highest potential are identified. Italy is analysed in-depth regarding market attractiveness. After evaluation, Germany is determined as most attractive market. Different entry modes are scrutinized, with direct exporting presenting itself as most suitable. The marketing plan gives recommendations on how Salivitae should offer its product in the German market. The financial plan evaluates the present and future financial situation of Salivitae using different scenarios.pt_PT
dc.identifier.tid203602854pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/175542
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.subjectInternational businesspt_PT
dc.subjectMarketingpt_PT
dc.subjectStrategypt_PT
dc.subjectFinancept_PT
dc.subjectGrowth strategypt_PT
dc.subjectSmall business managementpt_PT
dc.subjectInternationalizationpt_PT
dc.titleInternationalization project of salivitae - an in-depth market analysis of Italypt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics.pt_PT

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NSBE - MA Dissertations