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Vista Alegre: the decline of an historical company
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Resumo(s)
This case describes the events that took place in Vista Alegre during the last two
decades (1989-2007). This historic Portuguese company is dedicated mainly to the
manufacture of ‘table art’ products, gaining enormous prestige on national territory due
to the excellence of its products. However, this prestige was not sufficient to sustain the
company, as this case shows.
Information can be found in this case regarding the strategic decisions made by
the company based on growth and major investment in new equipment in order to create
a truly international group. However, this strategy did not generate the expected
outcome and even resulted in the group's steep downfall which would end in the
takeover bid launched by Visabeira at the beginning of 2009.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics
Palavras-chave
Capital structure Financial distress