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How can mastercard position itself to become a relevant player in the market for payments with cryptocurrencies in portuguese smart cities
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| 1.41 MB | Adobe PDF |
Orientador(es)
Resumo(s)
To understand whether or not should Mastercard partner with a cryptocurrency exchange based
in Portugal for the launch of a crypto card solution, the current efforts of Mastercard’s
competitor Visa in the crypto cards field were analysed. Based on publicly available data only,
a metric was created that predicts the percentage of the volume of transactions of a
cryptocurrency exchange in Portugal that is transacted in crypto cards. Forecasts for the
revenues for the current year of 2022 were depicted, considering a best, normal, and worse
scenario of a crypto card solution in partnership with particular Portuguese based exchanges-
Descrição
Palavras-chave
Mastercard Crypto Card CEMS MIM