Publicação
Positioning Saccharum in Madeira as a sustainable luxury hotel: building a sustainable DNA and an aspirational culture
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Pinkhasov, Michael | |
| dc.contributor.author | Varano, Francesca Romana | |
| dc.date.accessioned | 2024-09-23T09:01:55Z | |
| dc.date.embargo | 2027-01-16 | |
| dc.date.issued | 2023-06-26 | |
| dc.date.submitted | 2023-01-16 | |
| dc.description.abstract | Sustainability has been prioritized on the global agenda. Consumers’ increasing awareness pushed companies to shift their portfolios towards sustainability. Leading luxury hotel chains worldwide are incorporating sustainable practices to achieve a green transition. This paper aims to understand how a full-sized, luxurious hotel such as Saccharum can achieve a sustainable positioning. A new aspirational Brand Culture for Savoy Signature Group was built to allow Saccharum to be perceived as a real luxury brand agent of change for sustainability, highlight a specific purpose and follow a guideline for day-to-day operations to attain business goals in a sustainable and strategic way. | pt_PT |
| dc.identifier.tid | 203515315 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/172212 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Sustainability | pt_PT |
| dc.subject | Hospitality | pt_PT |
| dc.subject | Luxury hotels | pt_PT |
| dc.subject | Sustainable portfolios | pt_PT |
| dc.subject | Strategic sustainability | pt_PT |
| dc.title | Positioning Saccharum in Madeira as a sustainable luxury hotel: building a sustainable DNA and an aspirational culture | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |