A carregar...
Publicação
Digital fan engagement in football: exploring the potential of extended reality solutions for overcoming challenges in the Deutsche Fußball-liga E.V
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 628.13 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The football industry's continuous growth and the impact of the COVID-19 pandemic have
amplified the significance and advancement of digital fan engagement, with XR technologies
expected to provide immersive experiences. This study investigates the potentials of XR in
football fan engagement through an online survey analyzing fan attitudes towards XR and
media consumption behaviors, addressing the Deutsche Fußball-Liga´s (DFL) challenges in
achieving sustainable growth. Results indicate a generally positive attitude towards XR, though
explicit enthusiasm for integrating it into fan engagement remains limited. A correlation was
found between previous XR experiences and users’ willingness to pay. The study's novelty lies
in integrating these findings with insights into football fans' digital content preferences, guiding
the strategic implementation of XR technologies.
Descrição
Palavras-chave
Extended reality Digital fan engagement Football Digitization CEMS MIM