Publicação
Internationalization field lab: pontual software solutions - in-depth analysis of Germany
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Gomes, Emanuel | |
| dc.contributor.advisor | Sousa, Gonçalo Cordeiro de | |
| dc.contributor.author | Cardoso, Sandra Rafaela Lopes | |
| dc.date.accessioned | 2022-06-03T17:18:59Z | |
| dc.date.available | 2024-12-17T01:31:49Z | |
| dc.date.issued | 2022-01-19 | |
| dc.date.submitted | 2021-12-17 | |
| dc.description.abstract | This thesis consists of the development of an internationalization plan for Pontual Software Solutions, a medium-sized Portuguese company. This paper explores the International Market Selection process for the software industry, investigating the main differences from other industries. Moreover, it provides an in-depth analysis of Germany, one of the potential markets obtained from the country clustering and ranking, detailing its characteristics on four dimensions: contacts, competition, overall sales potential and market entry conditions. This analysis aims at evaluating the most promising market so that an international entry strategy, marketing plan and financial forecast can be developed. | pt_PT |
| dc.identifier.tid | 202998924 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/139347 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | International business | pt_PT |
| dc.subject | Strategy | pt_PT |
| dc.subject | Market selection | pt_PT |
| dc.subject | Smes | pt_PT |
| dc.subject | Germany | pt_PT |
| dc.subject | Software industry | pt_PT |
| dc.title | Internationalization field lab: pontual software solutions - in-depth analysis of Germany | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |