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Industry characteristics and macro-environment aspects influencing the possible acquisition of slack by salesforce
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Resumo(s)
This Case Study aims to introduce the potential acquisition proposed by Salesforce to
Slack. To conclude on this matter, an introduction to the technology sector will be presented,
followed by a detailed overview of Salesforce and Slack, positioned in the second quarter of
2021, before the acquisition took place. To better understand the several impacts of the deal,
the teaching note will produce various analyses of the macro-environment surrounding both
companies, including Industry, Porter’s Five Forces, and PESTLE analyses. Finally, there will
be a conclusion on whether the possible acquisition of Slack by Salesforce makes sense from a
macro perspective.
Descrição
Palavras-chave
Salesforce Slack Technology Software Acquisition Collaboration tools Customer relationship management Software-as-a-service