Publicação
Trust, time, and tables: how the shielding effect of brands influences product evaluations
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Monnier, Arnaud | |
| dc.contributor.author | Hesseler, Anna | |
| dc.date.accessioned | 2025-08-14T14:42:20Z | |
| dc.date.available | 2025-08-14T14:42:20Z | |
| dc.date.issued | 2025-01-30 | |
| dc.date.submitted | 2024-12-16 | |
| dc.description.abstract | This research builds on the Dual Process Theory to examine how time constraints and brand familiarity affect customer decisions, focusing on the usage of the Nutri-Score and Nu tritional Information Table. Understanding these characteristics is essential for healthy eating habits as snacking has become more common and obesity rates have increased over the past years. Our findings reveal that low time pressure supports more analytical evaluations, whereas time constraints compel consumers to rely on heuristics. Brand familiarity further modifies these behaviors, increasing the likelihood that consumers will rely on heuristic processing when they recognize a brand, leading to less detailed evaluations of product attributes, although it does not result in quicker decisions. | pt_PT |
| dc.identifier.tid | 203960564 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/186438 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Consumer behavior | pt_PT |
| dc.subject | Nutri-Score | pt_PT |
| dc.subject | Brand familiarity | pt_PT |
| dc.subject | Time pressure | pt_PT |
| dc.subject | Heuristic processing | pt_PT |
| dc.subject | Systematic processing | pt_PT |
| dc.subject | Food labeling | pt_PT |
| dc.title | Trust, time, and tables: how the shielding effect of brands influences product evaluations | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |