Publicação
How do Portuguese consumers choose supermarkets: brand perceptions and drivers influencing store choice
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Gardete, Pedro | |
| dc.contributor.author | Reis, Maria Madalena Terras de Melo Moreira dos | |
| dc.date.accessioned | 2024-02-16T15:10:09Z | |
| dc.date.available | 2024-02-16T15:10:09Z | |
| dc.date.issued | 2023-01-20 | |
| dc.date.submitted | 2022-12-16 | |
| dc.description.abstract | Self-Service Technologies (SSTs) have emerged as a strategy for retailers to improve customer experience. This research determines Portuguese consumers’ supermarket brand perceptions, to understand what players occupy an advantageous mental space for the implementation of these technologies: Perceptual Mapping. Findings reveal that the relationship between consumers and supermarkets is predominantly transactional, therefore perceptions of individual hedonic values are incomputable. Moreover, a Conjoint Analysis was employed to analyze preferences in checkout methods. While consumers under 45 are very interested in checkout-free technology, they exhibit a low willingness to pay for these technologies. Current market players can improve their checkout-free store models. | pt_PT |
| dc.identifier.tid | 203315146 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/163666 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Marketing research | pt_PT |
| dc.subject | Grocery retail | pt_PT |
| dc.subject | Perceptual map | pt_PT |
| dc.subject | Brands perception | pt_PT |
| dc.title | How do Portuguese consumers choose supermarkets: brand perceptions and drivers influencing store choice | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project presented as part of the requirements for the Award of a Master’s degree inManagement from the Nova School of Business and Economics. | pt_PT |