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Macau´s hospitality sector: planning a response to a pandemic - the case of integrated casino resorts: the Parisian Macao

datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorMartinez, Luis Manuel da Silva Pereira Fructuoso
dc.contributor.advisorHarrison, Andrew
dc.contributor.authorSalgado, Ana Catarina da Costa
dc.date.accessioned2022-10-18T13:15:20Z
dc.date.available2022-10-18T13:15:20Z
dc.date.issued2022-01-19
dc.date.submitted2021-12-17
dc.description.abstractThis consulting project aims to strategize the best response plan for Macau’s hospitality industry players to activate in a pandemic crisis similar to Covid-19. As such, the industry is segmented in three, according to hotel’s business models. For the Integrated Casino Resorts segment, data from The Parisian Macao, representative hotel, is analyzed qualitative ly and quantitively through Scenario Planning and Analysis that comprise three hypothesis–Operating normally, Joining the government designated hotels quarantine list and Joining the optional hotels quarantine list. The study suggests that in a pandemic crisis similar to Covid-19, Integrated Casino Resorts, such asThe Parisian Macao, should join the optional quarantine list.pt_PT
dc.identifier.tid203063813pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/144805
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectStrategy and international businesspt_PT
dc.subjectScenario planningpt_PT
dc.subjectMarketing planningpt_PT
dc.subjectScenario analysispt_PT
dc.subjectStrategy consultingpt_PT
dc.subjectProactive crisis managementpt_PT
dc.titleMacau´s hospitality sector: planning a response to a pandemic - the case of integrated casino resorts: the Parisian Macaopt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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