Publicação
A consulting lab on innovating internal communications in the digital era: crafting the strategic path to a more effective dissemination of information
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Casquinho, Constança | |
| dc.contributor.author | Costa, Vasco Manuel Coelho Carvalhinha Alves | |
| dc.date.accessioned | 2025-02-20T15:27:36Z | |
| dc.date.available | 2025-02-20T15:27:36Z | |
| dc.date.issued | 2024-06-11 | |
| dc.date.submitted | 2024-06-11 | |
| dc.description.abstract | The current project concerns the improvement and innovation of VFM's Internal Communications in the digital era. It delves into the challenges faced by the internal communications team of a large organization and the opportunities presented by market practices, considering their suitability to the unique characteristics of the Group. Through comprehensive internal and external analyses and a careful evaluation of different strategic paths, the thesis provides tailored recommendations for the enhancement of VFM’s Internal Communications. The recommendations are composed of three areas, Communications Management, Employee Experience, and Connections, and are complemented by a detailed implementation plan. | pt_PT |
| dc.identifier.tid | 203724372 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/179434 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Consulting | pt_PT |
| dc.subject | Strategy | pt_PT |
| dc.subject | Communication | pt_PT |
| dc.subject | Information | pt_PT |
| dc.title | A consulting lab on innovating internal communications in the digital era: crafting the strategic path to a more effective dissemination of information | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |