Publicação
Strategic business model transformation for development consultancy: value proposition to address new customer segment and go-to-market strategy
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Pita, José Miguel | |
| dc.contributor.author | Silva, Tomás Vieira da | |
| dc.date.accessioned | 2025-08-11T08:11:10Z | |
| dc.date.available | 2025-08-11T08:11:10Z | |
| dc.date.issued | 2025-01-27 | |
| dc.date.submitted | 2024-12-17 | |
| dc.description.abstract | In an international development sector with boundaries increasingly blurred, consulting firms must respond to shifts in Official Development Assistance (ODA) and adapt to new emerging trends. This paper explores how CESO Development Consultants can reinvent its business model and go-to-market strategy to react to these changes. By using a qualitative research approach, including semi-structured interviews with key industry stakeholders, the study combines market analysis with CESO’s internal capabilities to identify new opportunities and rising challenges. The findings provide a strategic plan for CESO to adjust its value proposition, strengthen its competitiveness and achieve long-term growth in an evolving landscape | pt_PT |
| dc.identifier.tid | 203962001 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/186279 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Development consulting | pt_PT |
| dc.subject | CESO | pt_PT |
| dc.subject | Official Development Assistance | pt_PT |
| dc.subject | International aid | pt_PT |
| dc.subject | Global gateway | pt_PT |
| dc.subject | European Union | pt_PT |
| dc.subject | Private sector | pt_PT |
| dc.subject | Private Investment | pt_PT |
| dc.subject | Business model adaptation | pt_PT |
| dc.subject | Advisory services | pt_PT |
| dc.subject | SDGs | pt_PT |
| dc.subject | Partnerships | pt_PT |
| dc.subject | ODA Shift | pt_PT |
| dc.title | Strategic business model transformation for development consultancy: value proposition to address new customer segment and go-to-market strategy | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of an International Master’s degree in Management from the Nova School of Business and Economics | pt_PT |