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The implications of covid-19 and brexit on generations Y and Z-S behaviour, and how can city hotels in the United Kingdom react. subtitle: domestic leisure travel market outlook
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Orientador(es)
Resumo(s)
The pandemic disrupted businesses across the globe and the hospitality industry is among the hardest hit. This study investigates the impacts of COVID-19 and Brexit in hospitality consumption of Gen Y and Z –the cohorts that will shape the future of travel –while exploring how can city hotels in the United Kingdom recover. To assess the travel market outlook and support hotels in establishing responsive strategies that match the latest trends, the perspectives of both experts and consumers were evaluated. Evidence shows that continuously targeting the domestic leisure travel market will yield benefits in the long run, instead of using this market exclusively as a crisis management plan.
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Palavras-chave
Tourism Covid-19 Generation Z Hospitality Generation Y United Kingdom City hotel Brexit Domestic leisure travel