Publicação
The impact of the new coronavirus on make-up habits and the lipstick effect in the post Covid-19 era
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Martinez, Luis Manuel da Silva Pereira Fructuoso | |
| dc.contributor.author | Tura, Nicoletta | |
| dc.date.accessioned | 2022-05-30T08:09:03Z | |
| dc.date.available | 2022-05-30T08:09:03Z | |
| dc.date.issued | 2022-01-19 | |
| dc.date.submitted | 2021-12-17 | |
| dc.description.abstract | The crisis brought by the latest Covid-19 pandemic has affected many different aspects of our everyday life, challenging and changing the way we do things. Our make-up behaviours we reno exception. In previous periods of recession, cosmetic sales were used as a proxy to outline the economic situation –a phenomenon known as the Lipstick Effect. The aim of this paper is to record women’s cosmetic habits in the aftermath of Covid-19 and to inquire if the Lipstick Effect can still be considered a valuable economic indicator. We conducted a questionnaire study completed by 232 women and we collected pre-and post-pandemic data for comparison. Make-up usage decreased both in terms of frequency of application and purchase. The focus shifted from the lip to the eye area: mascara and eye make-up boomed, while the implementation of face masks disrupted females’ cosmetic behaviour and forced women to adopt new make-up habits (#maskmakeup). | pt_PT |
| dc.identifier.tid | 202974146 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/138954 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Consumer behavior | pt_PT |
| dc.subject | Behavioral science | pt_PT |
| dc.subject | Covid-19 pandemic | pt_PT |
| dc.subject | Makeup habits | pt_PT |
| dc.subject | Lipstick effect | pt_PT |
| dc.subject | Facemasks | pt_PT |
| dc.title | The impact of the new coronavirus on make-up habits and the lipstick effect in the post Covid-19 era | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
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