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Marketing for impact field lab centro de educacão para o cidadão com deficiência: strategies for strengthening communication and financial health

2025-01-28Dissertação de mestrado Acesso embargado
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authorProfile.emailvalerio.capano@studenti.unisob.na.it
datacite.subject.fosCiências Sociais::Economia e Gestão
dc.contributor.advisorLages, Carmen
dc.contributor.advisorPita, José Miguel
dc.contributor.authorCapano, Valerio
dc.date.accessioned2026-06-05T09:19:58Z
dc.date.available2026-06-05T09:19:58Z
dc.date.issued2025-01-28
dc.date.submitted2024-12-16
dc.description.abstractThis Master thesis consisted of analyzing CECD (Centro de Educação para o Cidadão com Deficiência), a Portuguese non-profit organization focused on supporting individuals with intellectual and developmental disabilities, and its current situations and organizational challenges within the social economy context. The purpose of the study is to recommend actionable strategies that will foster stakeholder relationship and strengthen its business portfolio activities through communication initiatives. In order to answer the overall project’s problem, insights were obtained through semi-structured interviews with employees, partners, and a marketing specialist, complemented with secondary data collection.eng
dc.identifier.tid204129680
dc.identifier.urihttp://hdl.handle.net/10362/203675
dc.language.isoeng
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectNon-profit organization
dc.subjectCECD
dc.subjectStakeholder engagement
dc.subjectSocial media
dc.subjectFinancial sustainability
dc.subjectBrand analysis
dc.subjectPortfolio management
dc.subjectMarketing and communication strategy.
dc.titleMarketing for impact field lab centro de educacão para o cidadão com deficiência: strategies for strengthening communication and financial healtheng
dc.typemaster thesis
dspace.entity.typePublication
thesis.degree.nameA Work Project, presented as a part of the requirements for the Award of a master’s degree in the Management from the Nova School of Business and Economics

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NSBE - MA Dissertations