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Accessing the determinants of Millennials’ online protective behaviour: how their protection motivation translates into actual use behaviour
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Resumo(s)
This research focuses on assessing the determinants of Millennials Protection Motivation (or Security Intentions) on their actual Use Behaviour when navigating online in terms of the protective measures they adopt. For this purpose, the proposed model integrates variables from two widely accepted behavioural theories, the Protection Motivation Theory and the Reasoned Action Approach. Hence, an online survey was conducted, relying on 236 responses, which were analysed through hierarchical multiple regression. Results show a gap between Security Intentions and Use Behaviour and indicate Safety Habit Strength and Actual Control as significant at predicting Use Behaviour. Differently to published literature, this research analyses not only behavioural intention, but also the user’s actual Use Behaviour.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Security intentions Protection motivation Use behaviour Online security