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Swimming in a lake of sharks: EDP’s electric mobility offer for the B2B segment

2018-01-22Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorVelosa, Jorge
dc.contributor.authorBechtel, Maren
dc.date.accessioned2021-06-29T08:25:25Z
dc.date.available2023-01-20T01:31:11Z
dc.date.issued2018-01-22
dc.date.submitted2018-01
dc.description.abstractThe mobility market is being revolutionized due to the increasing market penetration of electric vehicles and their expected adoption by companies. This new eco-system enables new business opportunities for energy companies. Currently, EDP is “swimming in a lake of sharks”, in a highly competitive market, and wants to position itself in the market of electric mobility solutions for companies to take advantage of this development. After extensive research and market analysis, a marketing business plan was developed for EDP Frota Verde, a turnkey solution that will allow companies to join this revolution, having all electric mobility solutions in one place.pt_PT
dc.identifier.tid201864347pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/120191
dc.language.isoengpt_PT
dc.subjectEDP Comercialpt_PT
dc.subjectB2B segmentpt_PT
dc.subjectMarketing business planpt_PT
dc.subjectElectric mobilitypt_PT
dc.titleSwimming in a lake of sharks: EDP’s electric mobility offer for the B2B segmentpt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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