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Expanding into digital insurance in Portugal – strategic assessment and business model development: assessing market readiness and consumer adoption for the digital expansion of an insurance broker in Portugal

2026-01-19Dissertação de mestrado Acesso embargado
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authorProfile.emailrodrigogarriapafontoura@gmail.com
datacite.subject.fosCiências Sociais::Economia e Gestão
dc.contributor.advisorFerreira, Miguel Lino
dc.contributor.authorFontoura, Rodrigo
dc.date.accessioned2026-04-20T13:38:02Z
dc.date.available2026-04-20T13:38:02Z
dc.date.issued2026-01-19
dc.date.submitted2025-12-17
dc.description.abstractThis dissertation assesses the strategic and operational feasibility of launching a digital insurance brand in Portugal, through a project with Concentra. Adopting a mixed-method approach combining market analysis, expert interviews, consumer surveys, benchmarking, and financial modelling, the study evaluates whether a Spanish-style digital brokerage model can be effectively transferred to the Portuguese context. The findings indicate that full replication is constrained by regulatory, technological, and behavioural factors. A phased hybrid digital model is therefore recommended, integrating automated processes with human advisory support. Financial analysis suggests this approach can achieve sustainable growth while aligning with local market dynamics.eng
dc.identifier.tid204238021
dc.identifier.urihttp://hdl.handle.net/10362/202376
dc.language.isoeng
dc.relationUID/ECO/00124/2013
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectBusiness model innovation
dc.subjectDigital insurance
dc.subjectFinancial analysis
dc.subjectMarket feasibility
dc.subjectStrategic assessment
dc.titleExpanding into digital insurance in Portugal – strategic assessment and business model development: assessing market readiness and consumer adoption for the digital expansion of an insurance broker in Portugaleng
dc.typemaster thesis
dspace.entity.typePublication
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics

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NSBE - MA Dissertations