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Modelling intrapreneurial ideas: from the inside out: transforming cost pool into profit centers
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| 5.19 MB | Adobe PDF |
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Resumo(s)
This Work Project studies five intrapreneurial business ideas in Sonae MC’s logistics department in order to provide a proposal on which ones to implement, along with an execution plan and suggestions on how to turn the department more profitable. The business ideas were: Truck Wash, Box Wash, Space Rental in Frozen Products Warehouse, Gas Station and Truck Advertising. A list of variables was delivered to the company’s directors for them to elect the most important for the appraisal of the potential businesses. The variables were then grouped into three categories, axis of the matrix, according to their scope - attractiveness, probability of success and potential result. The ideas were plugged into a final matrix which highlighted three to pursue: Truck Wash, Gas Station and Space Rental in Frozen Products Warehouse.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics
Palavras-chave
Innovation Intrapreneurship Decision matrix Business modelling