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Under thirty on LinkedIn: an examination of outcomes and use

2022-01-19Dissertação de mestrado Acesso aberto
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dc.contributor.advisorJesus, Frederico Miguel Campos Cruz Ribeiro de
dc.contributor.authorSanches, Mafalda Pato Nogueira
dc.date.accessioned2022-02-17T14:09:55Z
dc.date.available2025-01-19T01:30:48Z
dc.date.issued2022-01-19
dc.descriptionDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligencept_PT
dc.description.abstractThis study intended to understand whether young adults under 30 perceived the outcome of LinkedIn use as beneficial and whether it impacted their continuance intention to use the platform. The Delone & McLean Information System Model and the Task-Technology Fit Model were combined to understand the connection between the task of looking for a job and using LinkedIn to do so and whether that choice and subsequent use will impact the net benefits one will gain with said usage and their continuance intent to keep using the platform. An online survey was done on 255 respondents. The results reveal that users perceive LinkedIn as an optimal platform for the intended job-related task, and its outcome positively affects continuance intention to use.pt_PT
dc.identifier.tid202948200pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/133074
dc.language.isoengpt_PT
dc.subjectLinkedInpt_PT
dc.subjectDelone & Mclean modelpt_PT
dc.subjectTask-Technology Fit modelpt_PT
dc.subjectOutcomept_PT
dc.subjectContinuance Intentionpt_PT
dc.titleUnder thirty on LinkedIn: an examination of outcomes and usept_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.embargofct"Está em submissao para um "journal". "pt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameMestrado em Gestão de Informação, especialização em Inteligência de Marketingpt_PT

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NIMS - Dissertações de Mestrado em Gestão da Informação (Information Management)