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Under thirty on LinkedIn: an examination of outcomes and use
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| 775.91 KB | Adobe PDF |
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Orientador(es)
Resumo(s)
This study intended to understand whether young adults under 30 perceived the outcome of LinkedIn use as beneficial and whether it impacted their continuance intention to use the platform. The Delone & McLean Information System Model and the Task-Technology Fit Model were combined to understand the connection between the task of looking for a job and using LinkedIn to do so and whether that choice and subsequent use will impact the net benefits one will gain with said usage and their continuance intent to keep using the platform. An online survey was done on 255 respondents. The results reveal that users perceive LinkedIn as an optimal platform for the intended job-related task, and its outcome positively affects continuance intention to use.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
Palavras-chave
LinkedIn Delone & Mclean model Task-Technology Fit model Outcome Continuance Intention