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Consulting project with the topic: “ageas consulting field lab on a cyber risk value proposition”

2021-01-26Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorCasquinho, Constança
dc.contributor.authorSangalho, Madalena Madeira
dc.date.accessioned2021-09-08T14:04:49Z
dc.date.available2024-01-04T01:30:43Z
dc.date.issued2021-01-26
dc.date.submitted2021-01-04
dc.description.abstractThe project focuses on the strategic assessment of the potential value for insurer sin cyber risk and the development of a comprehensive and successful value proposition for Ageas in this market. To fulfil theseobjectives,externalandinternalanalyseswereconducted,toidentifyopportunitiesandthreatsofthecyberinsurancemarketandAgeas’strengthsandchallengestoenterinit.Afterwards,profitabilityindicators(market size and claims ratio) were measured to understand the potential for Ageas in this market. The team proceeded by formulating hypotheses and testing them through industry experts' interviews, customer in depth interviews and surveys. The outcome of this project is a set of recommendations grounded on the five pillars of an efficient value proposition – target segments, product (coverage, type and structure), “go-to-market” plan, under writing solutions and a pricing concept – for B2 Band B2C.pt_PT
dc.identifier.tid202739880pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/124195
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectAgeaspt_PT
dc.subjectCyber riskpt_PT
dc.subjectCybershieldpt_PT
dc.subjectValue propositionpt_PT
dc.subjectMarket sizept_PT
dc.subjectClaims ratiopt_PT
dc.subjectTarget segmentspt_PT
dc.subjectProductpt_PT
dc.subjectEngagementpt_PT
dc.subjectB2bpt_PT
dc.subjectB2cpt_PT
dc.subjectUnderwritingpt_PT
dc.titleConsulting project with the topic: “ageas consulting field lab on a cyber risk value proposition”pt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Double Degree in Management and International Business from the NOVA – School of Business and Economics and Maastricht University Faculty of Economics and Business Administrationpt_PT

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NSBE - MA Dissertations