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The valuation of a company is based on theoretical models and analyst assumptions that aim to predict future events as accurately as possible. The current work project is designed to estimate the fair value of Under Armour’s stock on December 31st, 2022. Two methods of valuation were used to reach the final recommendation: Discounted Cash-Flow (DCF) and Multiples. The DCF outcome, the primary valuation method, reached a target price of $27.07 per share, suggesting that Under Armour is undervalued by the market when compared to the price of $24.45 per share as of December 16, 2021.The Multiples valuation also confirmed that UA is currently undervalued. As a result, the conclusion of Under Armour's Equity Valuation is that the Work Project discloses a BUY recommendation.
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Valuation Covid-19 pandemic Sportswear Expansion
