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How is the market opportunity and the competitive landscape
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To analyse how to monetize Ajuda de Mãe (AdM) services for non-beneficiary mothers, the following paper focused on the market analysis. Firstly, the competition analysis performed proved that there is market space for AdM to position itself as an affordable high-quality organization. It also reinforced that its services -Psychology Consultations, Parenting Workshops, Courses and Breastfeeding Support -have potential to be commercialised. Thereafter, a demographic, social and economic analysis concluded that AdM’s market is composed by 4450 pregnant women and recent mothers, aged between 25 to 34 years old with a stable career, living in Lisbon.
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Social enterprise Positioning Social impact Management Targeting Market reseach