Publicação
Home & living industry: understanding different shopper missions and optimizing in-store experience
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Fernandes, Miguel Pinto | |
| dc.contributor.author | Velich, Luca | |
| dc.date.accessioned | 2024-10-24T16:34:05Z | |
| dc.date.available | 2024-10-24T16:34:05Z | |
| dc.date.issued | 2024-01-12 | |
| dc.date.submitted | 2024-01-12 | |
| dc.description.abstract | This work project explores the evolving shopper behavior in the Home & Living industry, with a focus on in-store experience. It identifies the main shopper missions in the category, examining their unique characteristics and behaviors through a mixed-method approach of qualitative interviews and a quantitative survey. The study highlights the importance of tailored strategies in assortment, visual merchandising, and store environment. Recommendations are offered for retailers to enhance the in-store experience, addressing the diverse needs of different shopper missions. This research provides valuable insights into shopper behavior and underscores the significance of physical stores in the Home & Living industry. | pt_PT |
| dc.identifier.tid | 203605098 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/173997 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Shopper mission | pt_PT |
| dc.subject | Customer experience | pt_PT |
| dc.subject | Shopper behavior | pt_PT |
| dc.subject | Physical store | pt_PT |
| dc.subject | Home & living industry | pt_PT |
| dc.title | Home & living industry: understanding different shopper missions and optimizing in-store experience | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in International Management from the Nova School of Business and Economics | pt_PT |