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Is China the future market of Adidas

2020-01-24Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorCastro, Filipa Frade de
dc.contributor.authorIvanovic, Dunja
dc.date.accessioned2020-10-20T15:35:09Z
dc.date.available2020-10-20T15:35:09Z
dc.date.issued2020-01-24
dc.date.submitted2020-01-05
dc.description.abstractIn the following report a certain issue which could have an impact on Adidas’ valuation outcome and which I recognized while doing the Equity research is briefly addressed. The aim of the report is to understand whether China is really the future market of Adidas and if Adidas’ market share in this market could continue to grow at double-digit rates projected in the main report. In the first part of the report a short overview of Chinese sportswear industry and its trends is given. In the next step, a detailed SWOT analysis of Adidas position in China was conducted in order to better understand possible future scenarios. After identifying the main strengths, weaknesses, opportunities and threats, I presented a scenario analysis with 3 cases: base case, best case, worst case. Based on the outcome of the scenario analysis, and obtained share prices, I concluded that Adidas may be undervalued by the market as the share price calculated in all 3 scenarios was higher than the Adidas’ current share price of EUR273pt_PT
dc.identifier.tid202494551pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/105931
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectAdidas Agpt_PT
dc.subjectChinese sportswear industrypt_PT
dc.subjectSwot analysispt_PT
dc.subjectScenario analysispt_PT
dc.titleIs China the future market of Adidaspt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations