Publicação
Novamont compostable innovation and the future of sustainable industry
| authorProfile.email | msoleventurati@gmail.com | |
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Oliveira, Vitorino Mello | |
| dc.contributor.advisor | Portas, Paulo | |
| dc.contributor.author | Venturati, Maria Sole | |
| dc.date.accessioned | 2026-03-31T09:13:05Z | |
| dc.date.available | 2026-03-31T09:13:05Z | |
| dc.date.issued | 2025-06-26 | |
| dc.date.submitted | 2025-05-21 | |
| dc.description.abstract | This work project explores the adoption and scaling of sustainable innovation through four integrated components. The case study follows Luca, a Northern Italian farmer evaluating Novamont’s biodegradable Mater-Bi mulch film, highlighting real-world barriers to eco innovation. One teaching note examines how Novamont can foster adoption among risk-averse farmers; the other focuses on the company’s challenge of scaling globally while staying true to its sustainability values. The evaluation report investigates how young talent prioritize sustainability in job choices, offering insights to strengthen Novamont’s employer branding. Together, these elements provide a multi-level perspective on the drivers and tensions of regenerative transitions. | eng |
| dc.identifier.tid | 204133548 | |
| dc.identifier.uri | http://hdl.handle.net/10362/201909 | |
| dc.language.iso | eng | |
| dc.relation | UID/ECO/00124/2013 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Sustainability | |
| dc.subject | SDGs | |
| dc.subject | Employer branding | |
| dc.subject | Bioeconomy | |
| dc.subject | Global scaling | |
| dc.subject | Regenartive innovation | |
| dc.subject | Adoption barriers | |
| dc.subject | Stakeholder value | |
| dc.title | Novamont compostable innovation and the future of sustainable industry | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in International Development and Public Policy from the Nova School of Business and Economics |