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3dways internationalization project: in-depth market analysis of Germany as a potential target market - SME competitiveness field lab 2019/2020

2020-01-22Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorGomes, Emanuel
dc.contributor.advisorSantos, Pedro Teixeira
dc.contributor.authorMartins, Miguel Afonso Pereira
dc.date.accessioned2020-11-19T16:18:50Z
dc.date.available2023-01-03T01:30:40Z
dc.date.issued2020-01-22
dc.date.submitted2020-01-03
dc.description.abstract3DWays is a 3D printing service-providing company. Currently, the company wants to internationalize its remotely managed network of 3D printing factories, specifically targeting the health care sector. The refore, this project analyses the current and futures tate of the 3D Printing industry, before assessing potential target markets. Subsequently, five countries, head lined by the United Kingdom, were determined to be themost suitable for the company’s internationalization that willrely on direct exporting as an entry strategy because of the unique nature of the network. Complementary, a marketing plan and a financial evaluation were developed for 3DWays in the UK.pt_PT
dc.identifier.tid202523942pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/107464
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subject3dwayspt_PT
dc.subjectInternationalizationpt_PT
dc.subject3dprintingpt_PT
dc.subjectCompetitivenesspt_PT
dc.title3dways internationalization project: in-depth market analysis of Germany as a potential target market - SME competitiveness field lab 2019/2020pt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations