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E-Biorn - the future of biobatteries for E-Skin applications: marketing, customer & sales strategy
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| 1.25 MB | Adobe PDF |
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Resumo(s)
E-Biorn is a new startup which aims to revolutionize the E-skin market through its biobattery,
the CollBatt. This work project section encompasses the market analysis, customer analysis,
marketing, and sales strategies for the ‘E-Biorn’ company and is part of a larger collaborative
paper. The market was analyzed based on existing solutions and future trends within the low voltage-wearable technology battery field. Interviews with users of wearable medical devices
were conducted to create personas for the E-biorn product. A pricing strategy was developed
in collaboration with the Product and Finance departments, while B2B2C marketing
strategies were developed in tandem with the business goals of the whole company mind.
Descrição
Palavras-chave
Marketing Entrepreneurship Customer mapping Trend analysis B2B CRM Market trends Persona E-Skin Biobatteries Sustainable