Publicação
How can Fox Networks Group grow faster via entering and thriving in the online advertising market? Communications plan for this is Fox
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Velosa, Jorge | |
| dc.contributor.advisor | Sodagar, Nina | |
| dc.contributor.author | Pereira, Daniela Costa | |
| dc.date.accessioned | 2021-03-29T11:13:14Z | |
| dc.date.available | 2025-01-06T01:30:34Z | |
| dc.date.issued | 2020-01-24 | |
| dc.date.submitted | 2020-01-06 | |
| dc.description.abstract | The current advertising landscape in Portugal reveals that the Pay- TV market has reached maturity giving little margin for growth while digital has been the advertising channel with the biggest growth. Being FNG’s main business in the Pay- TV market, the company plans to invest in new Digital advertising solutions to keep ahead with the advertising landscape. An analysis of the advertising market comprising a primary and secondary research followed by a marketing and communications plan allowed to develop This is Foxas the solution for FNG to thrive in the online advertising market increasing by 1225% the online advertising revenue. | pt_PT |
| dc.identifier.tid | 202492931 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/114624 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | FNG | pt_PT |
| dc.subject | Marketing plan | pt_PT |
| dc.subject | Online advertising | pt_PT |
| dc.subject | Media agencies | pt_PT |
| dc.title | How can Fox Networks Group grow faster via entering and thriving in the online advertising market? Communications plan for this is Fox | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
Ficheiros
Principais
1 - 1 de 1
A carregar...
- Nome:
- How_can_FNG_grow_faster_via_entering_and_thriving_in_the_online_advertising_market_-_Pricing_Strategy_26018.pdf
- Tamanho:
- 2.86 MB
- Formato:
- Adobe Portable Document Format