Publicação
Employer branding and customer brand equity in the Jerónimo Martins group
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Cunha, Rita Campos e | |
| dc.contributor.author | Silva, Ana Maria Marinho Da | |
| dc.date.accessioned | 2020-09-23T15:23:39Z | |
| dc.date.available | 2023-01-22T01:31:26Z | |
| dc.date.issued | 2020-01-22 | |
| dc.date.submitted | 2019-12-21 | |
| dc.description.abstract | In the pastdecade, Employer Branding has become increasingly important and companies strive to capture Centennials’ attention both as employees and consumers. The purpose of this Work Project is to study the relationship between Employer Branding and Customer Brand Equity in the Jerónimo Martins Group. Through an online questionnaire that measures Employer Branding and Customer Brand Equity perceptions it was shown that the former impacts the latter and that age works as a moderation variable. The findings also indicate that Millennials who were born in transition years (1988-1994) have a morenegativeperception about Jerónimo Martins as an employer. | pt_PT |
| dc.identifier.tid | 202493059 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/104577 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Centennials | pt_PT |
| dc.subject | Employer branding | pt_PT |
| dc.subject | Customer brand equity | pt_PT |
| dc.title | Employer branding and customer brand equity in the Jerónimo Martins group | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
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